RIM (Research In Motion), was founded in 1984 and is headquartered in Waterloo, Canada. It pioneered in the development of many technological advancements but it’s success soared with the launch of Blackberry in 1999. These were smartphones that revolutionized the corporate culture and there was a time that you could identify any corporate executive by checking if he carried the BB device or not. These devices provided the highest level of security and enabling the user to send-receive push email and instant messages with other devices. The company garnered market share based on these one business of emailing!!
Blackberries were driven by innovation but they took their success for granted. Their innovation stopped and they went from driving the competition to just enjoying their success. Gradually, devices like Apple iPhone rolled out which provided better interface and were easier to use for everybody. Android launched their cellphones along the same time causing corporations to switch to iPhone or Android driven workspace. Blackberry also rolled out their new OS around this time but they were late in the market and the BBs didn’t provide any advantage except for security.
Then in 2010-2011, the blackberry network faces outages of service that lasted days for some individual users. The few drawbacks that I see in Blackberry are higher costing data plan for network usage, the requirement of BB network to access emails, data, etc and no major improvements over their past OS. BBM has been copied and in use as iMessage. The last major update to Blackberry came in 2011 with their OS7 rolling out and then they have only offered rumors. No new devices, no new OS, the launch of the new OS keeps getting pushed to a later date. Their tablet was a joke to even the most loyal fans of the company.
Today the RIM stock is at an all time low of 6$. People are waiting for the company to be bought by either Dell or Samsung or some other manufacturer of handsets. Will it survive and bring out devices that have people switching back to BBs? Will the Blackberry 10 OS revolutionize the cell phone industry once again?? I also vision apple going the same path as RIM with no new device innovations after Steve Jobs demise but they have a huge amount of surplus wealth working in their favor.
I wish RIM does survive and bring out something awesome and new to the world!!